PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

One beauty product that stood out, though, was the brown eye shadow, be it in cream or powder formula. Black smoky eyes might ...

Are you inadvertently adding years to your face with your eye makeup routine? Fear not, because you’re not alone, and with a ...

Valentine’s Day is the perfect excuse to play with makeup and embrace your beauty. Opt for a soft, romantic glow or a bold, ...

When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

Over at Luar, makeup artist Terry Barber was inspired by “late ’80s supermodel glam meets DIY club drag.” That translated to ...

Use a black liquid eyeliner for the winged eye, extending it slightly for a lifted effect. Apply kohl to your waterline and ...

Sanya Malhotra brought effortless glam to the week with a radiant base, well-defined brows and peachy cheeks. Her signature ...

With influence over various sectors of beauty, Mocha Mousse is set on making a stronghold on palettes across industries, including beauty.

Lana Del Rey wears her heart on her jeans. Del Rey, 39, took to Instagram on Tuesday, February 11, to show off her ...