There are clarifying shampoos, purifying scrubs, even specialized conditioners—here’s how much of it is actually necessary.

If you've been dealing with hair loss or shedding, try this innovative thickening treatment for hair growth — marked down for ...

There's one beauty ailment that plagues thousands of us - hair loss. And it can come at any age, caused by a multitude of ...

To cleanse, soften and prevent colour fade, we've discovered the exact haircare duo Victoria Beckham relies on ...

Paddle brushes, barrel brushes, and detanglers—oh my! The best brushes all serve unique purposes depending on your hair type, texture, and styling goals. “Every person deserves the right brush that ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

Finally, wash day. While this is a great routine to avoid overwashing, product buildup from avoiding shampooing is its own ...

The main purpose of drugstore shampoo for oily hair is to remove and control oil, but formulas are available to match other ...

Just like your best shampoo, shopping for the best conditioner to pair with it is an important task for your overall hair health. It’s the second step in your hair wash routine and can make all ...

We’ve noted how much you’re getting and the cost per ounce, so you can pick the best option for your budget. I’ve been hearing about SkinBetter AlphaRet for years because it’s so well ...

Tested & Reviewed The 15 Best Shampoos for Thinning Hair, Tested & Reviewed The 14 Best Shampoos and Conditioners of 2025, Tested & Reviewed ...