The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its ...

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing ...

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

While the TikTok app’s user base mostly favors younger generations, shoppers aged 35 to 54 are the most active on TikTok Shop ...

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...