The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

What began as a smartphone phenomenon is now knocking on TV’s front door. Brands are no longer treating influencer marketing ...

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

TikTok announced a slew of ad products for performance advertisers, ahead of its second potential U.S. ban deadline, at its ...

Seraj Bharwani is the Chief Strategy Officer at illumin, responsible for advancing the state of AI-enabled media and ...

Digital advertising isn’t what it used to be. With rising ad costs and increased competition across platforms.

Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

South Africa’s younger vehicle buyers turn to TikTok, Instagram and YouTube to research and make their purchase decisions.

Consumer Behavior Index (CBI) sends a clear warning to CMOs and digital marketing leaders. Discovery has changed, and traditional digital strategies are no longer enough. While 19% of consumers now ...

Chain Social will host its inaugural Black Friday Cyber Monday (BFCM) Strategy Summit this 7–8 August, bringing ...

Thirty percent (30%*) of marketers rely on short-form video, with 21%* citing it as delivering the highest return on ...