Even through some cloudy weather, Billboard and Smirnoff Smash Vodka Soda brought the unexpected together to SXSW 2024. For the annual collision of music, tech and entertainment, Billboard touched ...

Sanpellegrino Ciao, Smirnoff Miami Peach, NÜTRL Vodka Seltzer and much more in this week's round-up of beverage NPD ...

Once defined by the Alcohol and Tobacco Tax and Trade Bureau as “without distinctive character, aroma, taste, or color,” vodka has so diversified that, in 2020, the TTB scrubbed that phrasing. “It’s ...

Eric Church's Nashville Bar has added a new drink to its menu called 'The Chair,' inspired by Morgan Wallen's chair-throwing ...

Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. Smirnoff is looking to bring people together in a new global push ...