The question now is whether some of the public reactions the fall denim campaign produced is what American Eagle intended.

The message that “Sydney Sweeney has great genes/jeans” paired with close-up shots of her blonde hair and blue eyes in the ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Sydney Sweeney’s latest campaign for American Eagle looks, on the surface, like a textbook win. The imagery is rich with ...

American Eagle’s fall campaign featuring Sydney Sweeney is drawing fire over a controversial play on the word “genes." ...

Author and clinical professor of marketing Marcus Collins joins MJ Lee on “Early Start” to weigh in on the backlash American ...

The Associated Press reported the company's ad campaign sparked a debate about race, Western beauty standards and backlash to ...

Even Stephen Colbert thinks the online uproar over Sydney Sweeney ‘s American Eagle jeans ad is a bit much.

Clever wordplay in the viral commercial has launched debate over what message the steamy spot it's really sending.

Sydney Sweeney’s “Good Jeans” ad for American Eagle sparked backlash online, leading to a range of commentary and debate—here’s the controversy, explained.

Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces controversy, PR experts say.