Mark Kolski, who admitted he doesn’t own the trademark to “As Ever,” said he would not be changing the name of his company and is “exploring all possibilities.”

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand. The Duchess of Sussex, 43, announced that she has renamed her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her Instagram account on Monday, February 17.

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.

The Duchess of Sussex’s relaunched lifestyle venture has become embroiled in an row with a clothing brand of the same name. The founder of the New York-based “family” clothing business As Ever posted on social media following the Duchess’s rebrand announcement on Tuesday.

After Meghan Markle scrapped her American Riviera Orchard brand without selling a single pot of jam following trademark disputes about the name, it has now emerged that she could have similar problems once again having chosen a brand name that is already in use.

The Duchess of Sussex has faced immediate backlash over her rebranded lifestyle company 'As Ever', which shares its name with an existing clothing business. Meghan Markle was forced to abandon her initial project name 'American Riviera Orchard' due to trademark issues,

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