Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area code.

Day has arrived, and there's no shortage of celebrations happening around the city this weekend. Why it matters: 404 Day, which is named after the month and day that coincide with Atlanta's OG area ...

For years, April 4 has been Atlanta’s unofficial holiday, 404 Day. Named after the city’s first (and most iconic) area code, ...

Thousands of people across Atlanta came out to celebrate 404 Day weekend festivities. One event at Underground Atlanta was forced to shut down early due to overcrowding. There was a rumor that ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

Spirit Airlines launches a $40.40 fare for flights from Atlanta, celebrating 404 Day. ATLANTA — Spirit Airlines is celebrating Atlanta’s 404 Day with a special deal on flights, offering one-way fares ...

When the Millennium Tour at Atlanta's State Farm Arena landed on #404 Day, we knew it was about to be a cultural reset. And ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

ATLANTA — Downtown Atlanta came alive Saturday morning as crowds gathered for the first-ever 404 Day Parade, a celebration of the city’s culture, creativity and community. The event stepped ...

Experience Atlanta's culture on 404 Day with a new Adidas collaboration by The Athlete's Foot. Limited-edition Superstar ...