Hilton named most valuable hotel brand 2025, marking a decade of leadership with luxury growth and global expansion in a ...

Houlihan Lokey's study reveals the IPL's brand value surged to US$18.5 billion, a 12.9% increase, with Royal Challengers ...

A three-step practice of planning, policy, and mitigation is key to brand reputation management. Ensure that your company has ...

To build an authentic personal brand, keep your core values in mind and make sure they're reflected in your actions.

Today's customers don't just buy products—they buy into what a company stands for. It is no longer just low prices or flashy ...

Data from Brand Finance's annual brand perception survey of 100,000 people globally shows that China ranked eighth in 2021 ...

Still, Swanson doesn’t expect shoppers’ diminishing brand loyalty or hunt for low prices to push name-brand products off ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

CreatorDB reports on AI influencers: digital personas reshaping marketing with controlled content, no scandals, and 24/7 ...

BTS tops Korea’s ad brand rankings post-military with a massive spike in brand value. Lim Young Woong, Byun Woo Seok, and ...

The brand value of SK Telecom, the largest mobile carrier in Korea, is believed to have dipped sharply in the second quarter ...