SINGAPORE—Huawei Technologies plans to roll out its most advanced domestically made phone chip, people familiar with the matter said, showing how the company is able to make strides in semiconductors despite U.

The iPhone manufacturer saw its sales decline year-on-year by "double digit percentages" from Oct. 18 to Nov. 10, the research consultancy said. In comparison, its main rival in China, Huawei, recorded 7% sales growth, fueled by price cuts on its Pura 70 and Mate 60 models. Xiaomi also saw sales decline, with volumes falling 6%.

Nonetheless, according to Reuters, Apple was one of 45 brands that sold over $138 million at China's largest reseller, the Alibaba Group. Alibaba also claimed that the 2024 Singles Day saw "robust growth" in sales, and even a "record number" of shoppers.

Total smartphone sales in China dropped by 9% during this year's Singles' Day shopping festival compared to last year, with both HONOR and Apple experiencing double-digit declines, Counterpoint Research said on Wednesday.