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9h
DirecTV opens satellite ad inventory to programmatic buying
DirecTV Advertising announced programmatic access to its linear satellite advertising inventory, enabling real-time bidding ...
16h
DIRECTV Advertising ‘Sets TV Free’ at CES 2025; Announces Programmatic Enablement of Linear Satellite Inventory
The company’s bolstered offerings will provide advertisers with increased scale and access to engaged audiences across ...
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