Magic: The Gathering is making a controversial choice with its Final Fantasy UB set, and it may eventually backfire.

The Gathering's huge Final Fantasy expansion, including what SKUs are available, where you can get them, how much they cost, and more.

Magic: The Gathering's next releases are on the horizon, and an upcoming slate of cards coming to stores features one of their most anticipated collabs for the 2025 release year: Final Fantasy. This franchise is beloved by many and known by even more,

Magic: The Gathering revealed some cards from its upcoming Final Fantasy UB set, and one of them breaks one rule.

Hasbro's Wizards of the Coast division is launching "Magic: The Gathering" cards based on the "Final Fantasy" video games later this year. "Magic" accounted for about $1 billion in 2024 revenue, though its sales slipped a bit from 2023 levels.

Best of all is the fact that publisher Wizards of the Coast is coming out swinging with an entire set inspired by Final Fantasy. Titled Magic: The Gathering – Final Fantasy, according to a news release it will include “the largest collection of Final Fantasy artwork ever in a single game,

The trailer features the MTG logo doing some impressive airbending, with the familiar sounds of the show’s original opening in the background. And the caption understood the assignment, as it begins with the well-known line “Long ago, the four nations lived in harmony, but everything changed when the Fire Nation attacked.”

Magic: The Gathering's Universes Beyond sets are a controversial addition to the game, but their financial impact is clear. Final Fantasy is the latest license

The Gathering already gone on Amazon. eBay sales of pre-orders are breaking the Terms of Service, due to the set not coming out till June. Fans advised to wait for wider availability of sets, as Wizards of the Coast will produce plenty.