Google parent Alphabet Inc. reported first-quarter revenue and profit that exceeded analysts’ expectations, buoyed by continued strength in its search advertising business.

Alphabet shares jumped following strong quarterly earnings, as Google Search advertising delivered better-than-expected growth. Google Cloud, its key growth driver, also saw a sharp rise in profit as demand continued to outpace capacity.

LONDON (Reuters) -Google parent Alphabet's Frankfurt-listed shares rose over 6% in early trade on Friday after the tech giant beat Wall Street estimates for quarterly revenue on Thursday. The shares were last up 6.