Milk, ice cream products are latest to drop artificial dyes
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The International Dairy Foods Association and major U.S. ice cream brands have pledged to remove artificial colors like Red 40 and Yellow 5 from real-milk ice cream by the end of 2027.
Major US dairy brands pledge to eliminate artificial colours from ice cream by 2028 as FDA approves new natural blue food dye.
The U.S. Food and Drug Administration has granted use the color gardenia (genipin) blue in various foods. Additionally, ice cream could also be shedding artificial food dyes in years to come.