Stanford University has hired a new athletic director, tapping school alum and former Nike CEO John Donahoe for the high-profile role, the university announced on Thursday, Aug. 1. In his new role, which he will begin on Sept.

Stanford has hired former Nike CEO John Donahoe as its new athletic director, marking a shift from a more traditional hire to one with extensive business experience rather than just a typical sports administration background.

Stanford late Thursday named former Nike CEO John Donahoe its next athletic director, a seemingly unlikely hire, but one the university said is a perfect fit given the ongoing turmoil in college sports. The move also further cements the university’s ties with Nike co-founder Phil Knight, a Stanford alumnus and a major donor.