Nike has enlisted Sha’Carri Richardson and Latto to promote its latest NOCTA line. The pair act as the proprietors of a ...

The short includes an appearance by Olympian and track star Sha’carri Richardson, who makes a brief cameo while sharing that ...

In an industry where collaborations often feel forced, Latto ‘s latest venture with Drake’s NOCTA label breaks the mold. The ...

Drake and Matte Babel’s NOCTA is tapping in with none other than Big Mama herself – Latto – as well as speed queen Sha’Carri ...

Some fans attributed this to their prior collaboration, “Housekeeping Knows” from Drake’s “100 Gigs” leak earlier this, ...

With the original contract set to expire in 2027, the new 10-year extension means their partnership will last through 2038.

Drake Releases New NOCTA x Nike Air Force 1 with Latto in Commercial Drake’s ongoing partnership with Nike reaches new ...

Intermingled with jackets, jerseys and shorts modeled after actual match balls, a sleek sneaker informed by a modern soccer ...

Amid all that, though, it feels like some stuff got lost in the shuffle; namely, Atlanta superstar Latto, whose third studio album Sugar Honey Iced Tea was not only her best, but did what each of ...

Latto made the L.A. stop of her Honey Sweet Iced Tea tour a little extra dazzling. During Sunday’s show at YouTube Theater, the rap star welcomed a pregnant Flo Milli onstage for a rendition of ...

Rapper and singer Latto is making waves in the music industry once again as she celebrates her third Grammy nomination. Known for her vibrant personality and powerful lyrics, Latto has quickly ...

The rapper opened up about meeting music legend on season 2 of the Netflix series 'Rhythm + Flow' Chris Haston/WBTV via Getty Latto may be one of the biggest stars of the rap and hip-hop world ...