The 98th edition of the Macy’s Thanksgiving Day Parade is set for Thursday. NBC will once again be the official broadcast ...

Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

The 98th annual Macy's Thanksgiving Parade wrapped up successfully amid the bad weather in New York City. Millions of ...

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV ...

Every year since 1994, the parade balloons are blown up during the “Macy's Balloon Inflation Celebration,” which is held on ...

NBC is hoping to keep the Macy’s Thanksgiving Day Parade for as long as possible. The beloved annual Parade has been airing ...

The Macy’s Thanksgiving Day Parade drew its largest cross-platform audience on record Thursday.

NBC’s presentation of this year’s Macy’s Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, ...

Viewership saw a 10% viewership increase compared to last year The post Macy’s Thanksgiving Day Parade Boasts Biggest ...

The 98th edition of Macys Thanksgiving Day Parade will begin on Manhattan’s Upper West Side and end at Macy’s flagship store ...

Parade drew its largest audience ever this year, according to NBCUniversal. The 98th annual event amassed 31.3M viewers ...

NBC’s broadcast of Thursday’s parade ranks as the most-watched entertainment program to air on linear TV in nearly five years ...