It’s rare, but not unheard of, for the celebrity gossip rag TMZ enters the surf world chat. Usually, it’s celebs caught by paparazzi in “revealing” or “skimpy” swimwear, whilst taking ...

Lady Gaga's new Mayhem merch is ripping off a logo that Lost International has had trademarked since 2015, a new lawsuit claims.

San Clemente's Lost Surfboards by Mayhem prides itself on being a niche brand. "We've been building Lost Mayhem boards here every day for almost 40 years now," founder Matt Biolos said.

California-based surf brand Lost alleges that the designs and merch associated with Gaga’s “Mayhem” launch infringe on a trademark it has owned since 2015, which it prints on some of its apparel, ...

state that Lost International filed the suit against the Grammy winner, arguing that they’ve owned the rights to use the stylised version of the word ‘Mayhem’ on their surfboards and ...

In fact, the logo appears to bear a striking similarity to a logo used by a San Clemente surf brand called Lost Surfboards. Founder Matt Biolos named his second surfboard model “Mayhem” and ...

Earlier this week, news broke that ...Lost Surfboards had filed a legal complaint against Lady Gaga. The San Clemente, CA-based surfboard manufacturer – helmed by legacy shaper, Matt Biolos ...

Lost’s “Mayhem” logo, like the logo on Gaga ... Since then, Lost has used the [logo] in connection with surfboards, surf equipment, clothing, accessories, and surf videos, in over 30 ...

Apparently, ...Lost Surfboards has sued Lady Gaga over trademark infringement for her use of the “Mayhem” name, mocked up in a similar-looking font to the one seen on the ever-popular ...