Zeta Global's revenue has been growing organically at a Y/Y rate of around 30% for the last two quarters. Find out why I rate ...

John Wren, who will remain the chairman and CEO of Omnicom, expects the deal to pool complementary data and technology platforms. The merger is also looking to be more competitive with new ...

The megamerger would end the FTSE 100 stalwart's 24-year reign as the world’s largest advertising and public relations group ...

The run up to the Christmas is an odd time in adland. But amongst the lunches, dinners and drinks events, some agencies were hard at work winning new business. So here are the agencies that ran into ...

Discovery and Comcast are expected to attempt to spin off their cable TV businesses, which could set the stage for other ...

Zeta Global's growth is undoubtedly strong, but it is driven more by ARPU-mining of existing clients. Read why I lean towards ...

A continuing trend is the deteriorating trust among advertisers and agencies, particularly on issues related to the advertising supply chain. Advertisers are "designing for greater transparency," and ...

Communications services companies rose as traders bet consolidation in the sector would continue.

Key areas of buyer interest include retail media, streaming TV, influencer marketing, and AI, industry insiders say.

Kate Trumbull and Matt Talbot, co-founder of the brand’s AOR WorkInProgress, explain how last year’s marketing efforts set up the chain for 2025.

Here’s an inexhaustive list of the most notable ad tech, agency and digital content deals of 2024, with a few fun wild cards ...

Social media influencers became mainstream brand ambassadors, agency consolidation picked up pace and the audio medium seemed ...