Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

Poshmark CMO Steven Tristan Young joins the Marketer’s Brief podcast to discuss the growth of resale, recent seller backlash ...

One commonality of Gen Zers is that our lives are defined in terms of eras (no, not those eras). From “post-9/11” to ...

The best B2B campaigns of 2024 were infused with creativity and fresh new approaches, revitalizing what can often seem like a ...

Most CMOs surveyed have indifferent feelings on the global economic situation, with only 25% saying they are optimistic that ...

A few highlights: Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic spot ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago ...

Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, ...

Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...

Generative AI can revolutionize marketing, but marketers should use it as a tool to help them meet business goals—not an end in itself.

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.