exchangewire.com6h
Opti Digital Reports eCPM 36% Higher on Black Friday Compared to November Averages
Opti Digital’s data revealed that eCPM on Black Friday outpaced November averages by 36%. This sharp increase highlights ...
exchangewire.com8h
Teleflora Festive Campaign "The Power Of Wishes" Is Most Emotionally Engaging Global Holiday Ad
Teleflora’s "The Power of Wishes", an ad created by The Wonderful Agency that aims to encourage donations to grant ...
exchangewire.com8h
EX.CO Partners with Scope3 to Reduce Carbon Emissions in Video Advertising
EX.CO, the machine-learning video platform driving successful video strategies for the world’s leading media groups, today ...
exchangewire.com12h
Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media
Brands Look to Change Agency Remuneration Models. Three quarters of multinational brands are looking to change their agency ...