From Laithwaites sharing how it made the case for brand building to the reframing of marketing and the impact this has on ...

Channel 5’s director of programming detailed its plans for its streaming platform My5 to grow in 2025 with a rebranded ...

After being on air for nearly two weeks, John Lewis’ festive efforts are resonating with the public in the Christmas ad race.

TikTok is going all-in on live shopping to make a success of the format. Beauty brands are seeing the most momentum - but ...

The Diageo Luxury Group is responsible for driving strategy for brands that retail at more than $100, with the company seeing ...

Brands are failing to represent the disabled community, a group that accounts for 16 million people in the UK, and missing a ...

Brands are both failing to sufficiently represent the disabled community, a group that accounts for 16 million people in the UK, and missing a significant growth opportunity at the same time, ...

Reframing marketing as the customer division will help Gousto grow, says new chief customer officer Murray Lambell.

The Robinsons and Tango maker grew revenues by 9.5% in its most recent financial year, as the company ploughed £20.2m extra into marketing. Subscriber Exclusive Subscriber Exclusive 20 Nov 2024 1:17 ...

Fast-food chain Wingstop UK has appointed its first-ever chief marketing officer as the business looks to fuel its “next era ...

Dr Martens has been taking action to shift its marketing focus to product rather than “storytelling” as it seeks to emerge ...

The beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search ...