AOP’s Richard Reeves on why publishers need to break sole reliance on advertising
Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.
Ad of the Day: Harry’s offers some ‘hard truths’ about the transformative powers of razors
The silly-but-fun ‘Man, That Feels Good’ ad campaign comes from ad agency Zulu Alpha Kilo.
Opinion
OpenAI’s ‘unethical’ stance on Studio Ghibli could lead brands to ‘reject’ gen AI
The pace of ChatGPT’s development feels unstoppable but strategy and creative experts think its reputational damage could push brands towards working with real artists, while one ethical AI platform ...
Trump’s tariff blitz shakes markets – and marketers
Liberation Day or inflation day? Trump’s new tariffs land like a sledgehammer on global trade. Here’s what marketers need to ...
3 key lessons marketers can learn from the fashion industry
Every superpower comes with an Achilles’ heel. In today’s marketing world, two dominant forces – advanced mark eting sciences ...