Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...
Starbucks removing over a dozen drinks from its menu next week: Here’s the list
Starbucks revealed 13 drinks that will no longer be on the menu starting Tuesday, March 4. “We’re simplifying our menu to ...
Starbucks laying off more than 1,000 corporate employees
In a letter to employees released Monday, Starbuck CEO Brian Niccol said the company will inform employees who are being laid ...
Will Starbucks’s Turnaround Be Successful? It All Comes Down to 1 Sentence
Before we dig into how Starbucks’s turnaround efforts are going, allow me a moment’s stroll down memory lane. I promise it’s ...
Starbucks is laying off more than 1,000 workers
Starbucks is laying off 1,100 corporate employees as part of an effort to streamline operations and focus on its core ...
Starbucks Has More Than Business Problems To Fix: It’s Lost Customer Goodwill
Starbucks is losing as a place where people want to go for coffee. It's lost customer goodwill and it needs more than a ...
Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...
Starbucks' CEO wants to change how you pick up your morning coffee
Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...