Sydney Sweeney’s sexy persona came out in a recent American Eagle campaign touting her “great jeans” — but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,

Sydney Sweeney has fronted a new American Eagle ad campaign, featuring tight jeans, retro visuals and one very questionable pun that seems to have sparked a culture war.

Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.