The NFL once again set a viewership record for its Thanksgiving tripleheader. All three games averaged 34.2M cross-platform viewers on Thursday, which is the highest Thanksgiving Day average on record (dating back to 1988),

So much for the New York Giants not being a national draw any longer. The Thanksgiving Day game between the New York Giants (2-9) and Dallas Cowboys (4-7) in the late afternoon window on FOX, "drew an average of 38.

With a victory over New York, the Cowboys improved their all-time record on Thanksgiving to 34-22-1. Dallas will return to the prime-time spotlight in Week 14 when it hosts the Cincinnati Bengals for a Monday Night Football showdown at AT&T Stadium.