No matter how Utah Hockey Club is playing, one consistent question remains from its fans: When will a team name be announced ...
Last week footwear giant Puma filed a notice of opposition to the logo for Tiger Woods’ new fashion line. The German sneaker ...
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The Power of Nostalgia Marketing
Strong brands are designed to evoke emotional connections between brand and consumer. That’s why brand owners are eager to ...
The legal battle between the Cuban government and Bacardi over the Havana Club rum brand has entered a new phase with the ...