Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no ...

Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

For years, April 4 has been Atlanta’s unofficial holiday, 404 Day. Named after the city’s first (and most iconic) area code, ...

Spirit Airlines launches a $40.40 fare for flights from Atlanta, celebrating 404 Day. ATLANTA — Spirit Airlines is celebrating Atlanta’s 404 Day with a special deal on flights, offering one-way fares ...

The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a celebration of Atlanta culture, community, and creativity.

It’s April 4, also known as 404 Day — the city’s unofficial holiday that celebrates Atlanta’s culture, creativity, and community spirit, all inspired by its iconic area code.

Collective has joined forces with adidas and The Athlete's Foot to drop a hometown tribute in the adidas Superstar "404 Day" shoe, representing Atlanta's legacy.

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

To commemorate 404 Day, Atlanta’s unofficial annual holiday, locals will have a chance to get a new shoe to walk the city’s potholed streets in. On Wednesday, April 2, the 404 Collective and ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

The Athlete’s Foot hosted a launch party Wednesday to unveil a new, limited-edition sneaker designed specifically for the city. The custom Adidas kicks feature an array of Atlanta-inspired details, ...