Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

Consider 404 Day an official love letter to the City of Atlanta on a date that, of course, represents the city’s famous area code.

Downtown Atlanta was full of energy Saturday morning as crowds gathered for the city's very first 404 Day parade.

The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a celebration of Atlanta culture, community, and creativity.

Collective has joined forces with adidas and The Athlete's Foot to drop a hometown tribute in the adidas Superstar "404 Day" shoe, representing Atlanta's legacy.

When the Millennium Tour at Atlanta's State Farm Arena landed on #404 Day, we knew it was about to be a cultural reset. And ...

Atlanta’s first-ever 404 Day Parade marched through downtown Saturday, celebrating city pride with floats, music, and community spirit. ATLANTA — Downtown Atlanta came alive Saturday morning as crowds ...