The 404 Collective was honored with a Congressional Proclamation and State Resolutions for their efforts to make 404 Day a ...

When the Millennium Tour at Atlanta's State Farm Arena landed on #404 Day, we knew it was about to be a cultural reset. And honey, it was.

Day celebration in Atlanta took on special significance this year as it coincided with the wildly popular Millennium ...

When the salads arrived at the table we already felt intimately familiar with their various lettuces. We’d even visited their ...

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...

Despite some commotion and a social media post that suggested shots had been fired, Atlanta police confirmed they received no ...

Atlanta’s first-ever 404 Day Parade marched through downtown Saturday, celebrating city pride with floats, music, and community spirit. ATLANTA — Downtown Atlanta came alive Saturday morning as crowds ...

Even though it happened on April 5th, the first annual “404 Day Parade” appears to have been nothing short of a success.

Elijah Moore never played with Julio Jones. The wide receiver has logged two years with the Cleveland Browns and two years ...

Julio Jones, one of the most dominant wide receivers, has retired from the NFL. Jones, who joined the Atlanta Falcons in 2011 ...

FLOWERY BRANCH – Julio Jones, perhaps the greatest wide receiver in Falcons history, elected to retire from the NFL. Jones, a seven-time Pro Bowler who helped the Falcons nearly win Super Bowl 51, ...

The Athlete's Foot and Adidas launch a limited-edition sneaker for Atlanta's "404 Day," celebrating local culture and unity.