The advertisements before movies are expected to get longer at AMC Cinemas. But it’s to combat one thing. The cinema chain is joining major competitors in running even more commercials starting in ...

In its first-quarter earnings report for 2025, AMC revealed that its total revenues fell by about 9% year-over-year, while ...

As AI-driven search grows, traditional SEO is becoming obsolete. Marketers must adapt by reallocating budgets, optimizing for ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Earlier this year, GameStop's board unanimously approved an update to its investment policy to add bitcoin as a treasury-reserve asset - following in the footsteps of software company and bitcoin play ...

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Prime started airing commercials in January 2024, but by October it was already signaling to advertisers that it would “ramp up a little bit more” in 2025. This isn’t the same message the service was ...

and 67% say they plan to increase spend on digital display/video. Respondents say that in the current macroeconomic conditions, the most critical advertising capabilities and media investments are ...

Once the subscriber base is large enough, they can then gradually increase the advertising load (which has backfired for companies like Roku). The more people switch away from traditional ...

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...