As an experiment, we’ve tasked AI tool, Grok, to come up with three new designs which Preston could wear ahead of next season ...

The Drum was on the ground at South by Southwest again this year, finding out what the future holds for marketing, media and ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...

The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.

LAS VEGAS (AP) — Long before the battle over the charter system led to the antitrust lawsuit now engulfing NASCAR, its ...

When asked in a client service chat on Monday, luxury fashion group Prada said it mutually decided to end its collaboration ...

USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

Boston will be getting its second City Connect design in 2025, which WEEI's Rob Bradford says will be green. Blue and yellow ...

MSCHF has been called many things — performers, designers, even internet trolls — but for co-chief creative officer Kevin Wiesner, the title “artists” works just fine. It’s an ...

The chain is pitching a pair of novelty goggles as the perfect way to watch all of the games at once and will support the effort via Snapchat.

The Mad Max soundtrack heavyweight was still best known for his A Little Less Conversation remix when we spoke to him in 2008 ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields ...