Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that you want to throw your remote at the TV.

Etsy says, “Birthdays—we’re good at remembering them but we’re not always great at celebrating them” in a spot that advocates for giving personalized gifts.

Travis Hunter is no stranger to the spotlight on the football field, but now he’s shining in a new way—on your TV screen. In a flashy new commercial for Dick’s Sporting Goods, Hunter ...

Allstate Health and Benefits; and Corporate and Other. The company offers private passenger auto, homeowners, personal lines, and commercial insurance products through agents, contact centers ...

The First City Monument Bank (FCMB) recently launched a new television viewing commercial (TVC). The new advertising campaign followed its Initial Public Offering (IPO). The 60-second commercial ...

It’s hard to pinpoint the exact percentage of TV advertising that drug commercials account for. But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of ...

Well, golf fans, you got what you wanted. The PGA Tour will experiment with fewer commercials and more caddie conversations as part of this week’s telecast from the Arnold Palmer Invitational ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers' responses to ads — its latest ...