The brand looks to its ongoing “Mark of a Fighter” campaign to continue driving growth after becoming the top-selling U.S. beer in 2023.

Ads during women’s sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

The University of Iowa confirmed it is firing Fran McCaffery after 15 years at the helm of its men's basketball program.

Modelo launched the 2025 iteration of its “Mark of a Fighter” campaign Wednesday (March 5) with a focus on community strength and shared interests, per information shared with Marketing Dive.