Super Bowl 2025 ads showcased AI, nostalgia and second-screen engagement, reflecting shifting consumer mindsets and evolving brand strategies.

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Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

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This year, ads reportedly sold for north of $8 million, a record price. Here is our round-up of the best and worst Super Bowl ads that have been released so far. Meg Ryan and Billy Crystal return ...

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Six months after the ad's release, Lopez filed for a dissolution of marriage in August 2024. Affleck and Lopez finalized their divorce on Jan. 6.

Related: Meg Ryan and Billy Crystal Recreate the Iconic Fake Orgasm Scene from When Harry Met Sally for Hellmann's 2025 Super Bowl Ad (Exclusive ... up-to-date on the best of what PEOPLE has ...