Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Fast, efficient analysis of customers’ shopping and social media habits gives companies a leg up when it comes to dynamic ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Delta Air Lines is moving forward with a plan to increase its use of AI in its pricing, but several lawmakers have expressed ...

Delta Airlines is facing criticism for its use of artificial intelligence to determine ticket prices, a practice known as ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...