Above, watch an exclusive of Fendi's new Mamma Baguette campaign which was shot and directed by image making and director duo, Stefano Colombini and Alberto Albanese, better known as Scandebergs. And, ...

Everyone knows about the Fendi Baguette. An iconic bag design first introduced in 1997 by Silvia Venturini Fendi, meant to be held nonchalantly under the arm like a chic French baguette ...

Sarah Jessica Parker carried a fresh Fendi Baguette bag to the Feb. 26 runway show at ... might have opted for a loud striped sweater and white tulle tutu—which is exactly what she wore with ...