G en Z, the youthful masters of the TikTok trend, are being hoist by their own petard. But they are probably just staring at their phones, with blank and expressionless faces. Tha ...

Sprite is heating up the summer across ASEAN and the South Pacific, but only to cool it right back down, with a regional ...

Jen Atkin is introducing styling products with Mane, the brand's first play beyond hair tools - and introducing some new branding with the launch.

The trend started in the 1990s with rappers and spread widely in record time. It became a full-blown style statement and a ...

The General Road Test Royale makes use of The Glitch, a Fortnite space by Twitch that brands can customize. The General ...

Gen Z is changing the way we work, challenging the norms of hierarchy, hustle and even what ‘looking professional’ means ...

When our Founding Fathers signed the Declaration of Independence 249 years ago, they didn’t do it for clout. They did ...

By generation, Gen Zers aged 18 to 28 were found to be the most likely to participate in a boycott at 37 percent, while 59 percent of this group also said they have researched a businesses values and ...

Reese Witherspoon’s Hello Sunshine has launched Sunnie, a Gen Z-focused label “designed to inspire the next generation of young women to reclaim their time, follow their curiosity and step ...

Generation Z is rethinking romance—money and family wealth will matter more than love, Dr. Eliza Filby told Newsweek.

In response to the turbulent socioeconomic climate they’ve grown up in, young consumers are embracing escapist aesthetics, chaotic spending beyond their means and contradictory expectations. How can ...

We can confidently say that Gen Z got a lot more Republican over the last couple of years, thanks to a swarm of new, first-time young voters — specifically men of all races.