As Gucci unveils a (temporary) new version of its 87-year-old logo, we ask if we’re finally seeing the end of sans serif mania, and a new, weirder approach to branding from the fashion industry In his ...

Drapes of Gucci green hung from the ceiling. Carpet of Gucci green ran underfoot. A vast metallic double-G logo, also green, hung in a foyer. Linger, and who could resist a selfie with the two ...

The Gucci Men’s and Women’s Fall Winter 2025 show is also a tribute to the 50th anniversary of the Interlocking G emblem — as ...

As guests milled around on the impressive glossy catwalk, laid out in the shape of a retro Gucci logo, all anyone seemed to be talking about was how not three weeks ago the luxury house parted ...