The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features ...

Staying in the AI race is crucial for Meta, Google, Amazon and Microsoft, with the technology likely to be the future for the ...

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Meta Platforms on Thursday announced a lawsuit against a Hong Kong-based company that has managed to work around the social ...

After gaining dominance in search and ad tech, Meta has set eyes on ad creation. We speak to advertising agency leaders on ...

Meta's AI leadership fuels growth in advertising and engagement, but recession risks may impact 2025 revenue. See why we are ...

The idea was to reframe AI not as a high-tech utility, but as a thought partner, one that could sit alongside people in their daily lives, offering inspiration, guidance, and playfulness in moments ...

Advertisers can upload as many as 20 images to create the videos, which come complete with music and overlaid text ...

We catch up with the boss of the tech company’s global business group at Cannes Lions following its most recent AI update for ...

Meta’s AI advancements are already driving higher ad revenue, engagement, and efficiency. Read why I remain bullish and ...

Meta has sued the maker of a popular AI “nudify” app, Crush AI, that reportedly ran thousands of ads across Meta’s platforms. In addition to the lawsuit, Meta says it’s taking new measures ...