USC sophomore JuJu Watkins is already one of the top players in women's college hoops, leading USC to a 28-3 record and a Big Ten regular season title. As a freshman, Watkins averaged 27.1 points, 7.3 ...

Michael Jordan retired from the NBA for the first time. He traded in the basketball court for the baseball diamond. Nike ...

There’s nobody doing it quite like Nigel Sylvester. The BMX icon blazed a pretty singular trail throughout his career, ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the “best scorer in the world.” Rap star Nelly called Fredette “the truth.” Steve ...

There was a ton of hype surrounding Anthony Kim when he joined the PGA Tour, and Nike was hoping to take advantage by inking him to an endorsement deal ...

The insurer brought together celebrities and influencers for a Batman-powered campaign that was originally meant to kick off during the big game.

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

Following a glamorous time at Paris Fashion Week 2025, Doechii returned to the US with a campaign of her own. Today (March 10 ...

Liverpool F.C. has signed a multi-year kit deal with Adidas (ADDYY) worth over £60 million ($77.5 million) a year, which will see Nike (NKE) ...

LIVERPOOL, England (AP) — Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time ...

Caitlin Clark, Sabrina Ionescu, JuJu Watkins, Jordan Chiles, and other stars from various disciplines were in the minute-long ...

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...