The uproar began after Nike partnered with a US-based Bangladeshi influencer, Naley, for the campaign’s promotions.

On the heels of WNBA power couple Courtney Vandersloot and Allie Quigley's Pride-inspired sneaker drop, celebrated gymnast ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

Even the new pope is hyped about baseball season. Pope Leo XIV was spotted wearing a Chicago White Sox hat recently at the ...

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Bikkembergs aims for revitalization and expansion, leveraging football trends and a sneaker collaboration with Gosha Rubchinskiy to target a younger audience.

The company defines a brand as “a promise wrapped in an experience inside a memory,” explains President of Marketing Shakir Moin.

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Nike is clearly struggling and trading clearly below its intrinsic value. Tariffs make the situation worse. Read why I rate ...

The Sanders family has become a household name in the football world, and their influence extends far beyond the football ...

Shu Cheng says counterfeit sneakers are hard to spot but some things to look at are color, shape, and smell. Even then, you may need a professional.