As the founder of Inkbot Design, I've spent more hours than I care to admit dissecting logos. Some good, some bad, some downright ugly. But now and then, you come across a logo that just… works. Canon ...

Most outdoor brand logos are bland as a soggy sandwich left out in the rain. But not Patagonia's. Their logo is like a breath of fresh mountain air in a world of corporate stuffiness. I remember the ...