Flowwow's Irina Tatarinova writes on how brands that invest in FOMO marketing the right way, guarantee success.

How many times have you scrolled through social media today and spotted a gremlin-like plush dangling from someone’s bag? If the answer is "more than once," you’re not alone. Labubu is everywhere.

According to International Relations Study Association(IRSA), 3 AM lineups, mile-long queues, fights breaking out—in April ...

While collectible trends may be cyclical, the emotional connection Labubu creates with its audience gives it surprising ...

Content creator and "Labubu queen" Kelly Ann Shuman started her own collection back in April 2024, long before the dolls went ...

A popular item loved by both adults and kids has been spotted in a budget retailer – and the affordable price tag has everyone talking.

Following a Skullpanda collection and amidst the ever-growing Labubu craze, UNIQLO UT partners with POP MART for a "The ...

Collectors of this plush toy that has taken Australia by storm are going next level to customise their prized dolls.

The latest craze sweeping the country has taken a step towards the bizarre, with Aussies now paying to get their Labubus ...

The small furry dolls, featuring quirky monster characters from toy retailer Pop Mart, are drawing crowds to stores in Sydney ...

Labubu, a plush toy that can cost as little as $22, has become a luxury must-have thanks to celebrities and social media. Go get one for your Birkin.