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I don’t know about you, but I’m seriously glued to this season of The White Lotus, and not just for all the trouble in ...

A handful of new, captivating men's fragrances by names like Dior and Hermès offer a stronger take on category leads. Here's our review of each.

Aquatic fragrances are designed to capture the fresh, breezy essence of water, whether it’s the ocean, a cool lake, or a ...

Spread the love As the winter chill gives way to the warmth of spring and the heat of summer, it’s time to refresh your ...

Tom Ford’s Rose Exposed is the fourth and newest rose perfume in the brand’s collection. A PureWow editor and rose perfume ...

While copping your favorite celebrity's red carpet look may cost you a significant amount of money, stealing their signature smell isn't quite as unattainable. I did the the research and dug up 30* of ...

With dozens of scents in its inventory, D.S. & Durga scent selection is best done having smelled a few of the options ...

Throughout history, roses have been a powerful motif in love stories. A new wave of rose-infused fragrances is captivating a fresh generation, adding a modern twist to this timeless symbol.

I want to discuss fragrances that make you smell like a teenager. BUT! I also want to give you alternatives to wh ...

To maintain momentum, brands must focus on filling unmet needs and tapping into white space opportunities. “Innovation in the ...

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