The Sony/Honda electric Afeela 1 is in pre-production at the automaker’s East Liberty plant in Ohio, with a brief to set a ...

The Afeela 1, the all-electric car born from a collaboration between Honda and electronics giant Sony, has reached the ...

A new electric vehicle is accelerating through the development process as a groundbreaking partnership between Honda and Sony ...

Afeela 1, the first car born from the Honda-Sony partnership, is no longer just a flashy CES concept. It’s now taking shape ...

Instead of building its own car factories from scratch, Sony has partnered with Honda, who is making the first examples of ...

AFEELA's three core pillars are augmentation, autonomy, and affinity. Augmentation means that the vehicle can change and adapt to the owner, and it has a variety of available themes to suit any ...

If it wasn't clear earlier this year when Sony and Honda revealed the concept Afeela EV, it is now: This new joint-venture concept car is all about leveraging entertainment. The company, known as ...

My Afeela demo was in a now-closed small storefront in the Century City Mall in West LA, a mall usually given over to desperate teens seeking Kardashian makeup advice or cutting-edge fashionistas ...

The Afeela uses Epic Games’ Unreal Engine 5 for graphics — a graphics engine usually used for video games. The car will be able to augment reality in real time, marking points of interest or ...

The Afeela crossover should also have the same screen-filled interior layout. It's not exactly news that SHM is working on a crossover; this is just the first time we've seen it in this latest ...

The people inside the Afeela EV might not notice anything going on outside, however—Sony wants the car to be a conduit for its entertainment offerings, whether that's movies or music or gaming.

Afeela is on display at Disrupt alongside a “ride-along” experience allowing attendees to hop in the driver’s seat and immerse themselves as it “drives” around the streets of SF.