Alaska plans to fly daily between Seattle and London's Heathrow Airport on its Boeing 787-9 Dreamliners, in a bet on both business and leisure travel demand. Seattle–Reykjavik will be served by a 737 Max 8 as a spring and summer seasonal service.

Alaska Airlines is expanding its international reach out of Seattle with two more long-haul routes to Europe and Iceland. Plus, it unveiled a brand-new livery for its Boeing 787 Dreamliners.

Adding to the news, Alaska has also given a preview of the new livery that will adorn its Boeing 787s on these intercontinental routes. Avid readers of Threads on Simple Flying have been engaging in vociferous debate about the future branding of Alaska Airlines and Hawaiian Airlines,