Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates. But unlike before,

Amazon focused heavily on agentic AI features for Alexa+, including the ability to draft and send text messages and emails to contacts. This is not especially new or revolutionary given the recent agentic AI explosion in the tech world, but it's still worth talking about.

Alexa Plus will start rolling out next month in early access. It's an opt-in service and won't be available to everyone through an over-the-air update in March.