Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

While the top brands in the United States saw their collective value increase in 2024, a new analysis finds, one of Texas's top brands saw its value tumble by more than 25% over the course of the year ...

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...

Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make ...

8 new playbooks corporations can use to have more social impact in ways that reduce risk and maximize business value.

The cost-constrained healthcare environment continues to demand that pharma demonstrates convincing incremental brand value. At the same time the hurdles to gaining reimbursement or coverage and ...

New data from Brand Finance reveals that total airline brand value jumps 29% as demand for premium travel and global ...

Meanwhile, Starbucks’ brand value declined 36% to $38.8 billion, placing it second among the world’s most valuable restaurant brands. The coffee chain had previously held the top spot for ...