Acquiring companies must weigh the strategic risks and merits of discarding a well-known brand, especially during M&A. After ...

Have you ever wondered why some luxury watch brands sell for such high prices at auctions? While paid advertising helps make ...

New data from Brand Finance reveals that total airline brand value jumps 29% as demand for premium travel and global ...

8 new playbooks corporations can use to have more social impact in ways that reduce risk and maximize business value.

It’s been two weeks since President Donald Trump’s “Liberation Day” tariff speech launched a global trade war, premised on ...

Authentic advocacy is everything, and generating it starts with internal operations and authentic brand building.

Passport explains how the Trump administration's new U.S. tariffs are shaking up e-commerce and affecting brands, and ...

Katy Perry and Gayle King wore custom Monse spacesuits for Blue Origin’s flight, blending style with function for a history-making moment ...

Shares of French luxury conglomerate LVMH sank Tuesday after the company reported a decline in sales, and the Louis Vuitton ...

“You see a lot of danger for US brands and US manufacturers in the current ... That’s the financial equivalent of a five-alarm fire. Meanwhile, the value of the US dollar has been falling ...